• What Storm?

Looking up at a building surrounded by a dark sky

Thanks to advancements in meteorological forecasting, most damaging storms don’t come without warning. Such insight should inspire a proactive approach to protecting your business from weather-related disruption and the costly downtime that inevitably results.

Specifically, network protection should be at the top of everyone’s preparation checklist. If you’re a small or medium business, your uptime, sales, and, perhaps most important, reputation can depend on your ability to ride through a storm.

If you run an online storefront in, say, upstate New York, your loyal customers in Florida don’t know or care that an impressive ice storm might take down your power. But you do. Even only a few missed sales or unavailable customer service can spoil the five-star social media rating you’ve worked so hard to achieve. Without a doubt, properly protecting all customer-facing mechanisms — including point-of-sale apparatus — is paramount.

Just as relevant as customer interfaces are your behind-the-scenes needs: safeguarding equipment and data. From the router that connects you to your CRM database or your local e-mail server, your business applications deserve your proactive attention throughout the year.

How do you ensure that your network stays up and running during power disturbances?

UPS units are the most common approach to promoting network availability. Even small, very short power issues can corrupt data and cause crashes, so providing enough battery runtime for you to shut down systems safely is worth baseline protection. For more critical operations, extended runtime might be worth considering; guaranteed battery backup for several hours provides even greater peace of mind.

Do you have a converged voice-data network? If so, don’t forget your critical access switches as well. Converged networks require even more protection.

Have you virtualized your servers? Virtualization means fewer servers that support higher loads, making backup time more critical. If this is the case for your business, you might want to consider a larger UPS or additional battery packs to ensure longer runtime.

Now, the million-dollar question: When was the last time you replaced the batteries in your UPS? Most (>70 percent) of UPS owners, based on APC™ by Schneider Electric™ surveys, do not replace batteries proactively. This simple oversight could cost you business continuity, sales, and credibility.

It goes without saying that every season potentially is power season. While you can’t control the weather, you can control your uptime! Learn more.

Budgeting your runtime? Compare total cost of ownership of UPS batteries in our free white paper.
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